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Sports data specialist, Decimal Data Services (DDS), has signed an exclusive agreement to supply its cricket and kabaddi data to ParlayBay, a leader in sports betting games.
The deal gives ParlayBay access to the best sports statistics and data in order that it can create the most exciting and realistic games for its clients.
These simple short-round games contain popular features such as cash-out, leaderboards and social engagement tools, as well as intuitive user interfaces to appeal to a wide player demographic.
DDS provides event and pricing data to operators, media outlets and other content providers, alongside fully managed trading services.
Its cricket and kabaddi feeds are enjoyed by a variety of organisations around the world, with the former also used with proprietary animations and algorithms to create its own range of innovative virtual betting games.
Charlie Bruce, Head of Product at Decimal Data Services, said: “We are very excited to team up with ParlayBay. It’s fantastic to see our data develop into an innovative player-focused entertainment experience. Decimal Data is thrilled to be joining the company’s growing list of clients.
“Good quality data is at the heart of all sports betting and we are confident that ParlayBay will benefit hugely from the fast, reliable cricket and kabaddi data we can provide.
“There are so many opportunities to utilise this type of information to further the commercial goals of our partners across sport and its associated industries.”
Patrick Nordwall, CEO at ParlayBay, said: “Our games have been created with sports fanatics in mind and good data feeds are just as important to them as a great user experience.
“We are looking forward to seeing where this partnership takes us and how we can grow our businesses together in the coming months.”