Lady Luck Games partners with iSoftBet – European Gaming Industry News

Lady Luck Games partners with iSoftBet


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Yggdrasil, the leading worldwide publisher of online gambling content, has significantly expanded its global distribution footprint after launching its exciting slot content with GGPoker, the world’s biggest poker room.

Following a rapid integration process, a selection of Yggdrasil’s top-performing games has gone live with the operator in several markets around the globe, including titles featuring the popular Game Engagement Mechanics. (GEMs) Additional titles will be added to the offering shortly.

GGPoker is the world’s largest online poker network, and the operator has recently expanded its product portfolio to also offer an online casino, with the slot library significantly strengthened by the addition of Yggdrasil’s content.

The launch of Yggdrasil’s games was accelerated to coincide with the World Series of Poker (WSOP) Online 2022 tournament series, which will draw huge audiences to the GGPoker site.

To celebrate the partnership, the operator will run a series of campaigns for customers using BOOST™, Yggdrasil’s award-winning promotional toolset, proven to drive high player engagement.

Through the collaboration, Yggdrasil will expand its presence across several regulated markets and its content will reach a new player demographic.

Andrew Pegler, Chief of Commercial Operations at Yggdrasil, said: “We are extremely excited to launch our games with GGPoker, especially during the WSOP Online 2022 tournament series, an event that sees increased traffic to the site. GGPoker continues to expand its online casino segment and we look forward to being a key part of that growth.

“The integration process was quick and efficient, showing just how well Yggdrasil and GGPoker can collaborate. Very positive times are ahead, and we look forward to strengthening our partnership.”

Paul Burke, Head of PR for GGPoker, said: “We always want the best content available, and Yggdrasil fits that bill.

“Our work together so far has been excellent, and we look forward to adding more of their entertaining and engaging games in the future.”

Author: Tracey Gomez