Guild of Guardians Teams up with the Biggest Names in Esports to Bring Web3 Gaming to Millions – European Gaming Industry News

Guild of Guardians Teams up with the Biggest Names in Esports to Bring Web3 Gaming to Millions – European Gaming Industry News


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Guild of Guardians (GOG), a mobile squad-based action RPG game published by Immutable Games Studio and developed by Stepico Games, today  announces a multi-year partnership with eight of the world’s biggest and most prominent  professional esports organizations. Together, the partners will build the future of web3 gaming and digital entertainment and open Guild of Guardians pre-registration to the largest esports communities around the world.

Under the partnership, esports household names, including Cloud9, Fnatic, NAVI, Ninjas in Pyjamas, NRG, SK Gaming, T1, and Team Liquid will join the vibrant fantasy world of GOG,  representing their brands as full-fledged, playable characters. These characters will be tradable as digital collectibles on the fully carbon neutral scaling solution, Immutable X.

GOG’s unprecedented partnership with the world’s leading esports teams will help expose millions of their fans — in addition to over 250,000 already pre-registered players — to the future of web3 gaming.

“This is an incredible opportunity to team up with some of the most prominent and recognizable names in the professional esports space,” said Derek Lau, VP & Game Director for Guild of  Guardians. “GOG is a mobile team RPG which is built for players and designed as a highly accessible game, making it the perfect gateway into the world of web3 for all players.”

Thanks to this collaboration, esports enthusiasts will be able to support their favourite teams and players in new and meaningful ways, by representing their favorite team in-game, via digital assets. With true digital ownership, fans will be able to create, own, and trade their digital assets, in addition to competing against others to earn rewards.

Five of GOG’s partner organizations are among the top 10 most valuable esports teams in  2022, according to Forbes, and combined, the eight participants have a valuation of nearly $2  billion USD.

Similarly, the organizations have massive and active fan communities on their social media  platforms, bringing together millions of esports enthusiasts. On Twitter alone, the teams are  followed by more than 6.3 million users combined.

“We’re thrilled to partner with Guild of Guardians in what we believe to be a hugely symbiotic  relationship for both our industries – gaming and esports. We firmly believe that esport brand  integration into games is the future, enabling closer interactions between fans and teams,”  Pietro Fringuelli, Chairman of the Executive Board of The World Esports Association (WESA).  “We’re excited by the notion of digital ownership and the ability to earn and trade in-game  characters.”

WESA includes five of the participating teams and has been chosen to develop a new commercial model for a unique landmark cooperation with a publisher.

This announcement comes in line with persistent growth in the popularity of esports, which boasts an estimated global revenue of $1.3 billion in 2022.

Immutable, the company behind Guild of Guardians, also has a proven track record in the web3 gaming sector, having raised $200 million in a Series C funding round last March.

Author: Tracey Gomez