FSB secures new retail partnership as Bet Central upgrade technology – European Gaming Industry News

FSB secures new retail partnership as Bet Central upgrade technology


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Relax Gaming, the iGaming aggregator and supplier of unique content, has launched a new promotional suite, Relax Rush, which will support a €1m campaign that focuses on celebrating the developer’s ground-breaking Dream Drop jackpot series.

Relax Rush will aim to bring top-quality promotional tools, not only to networks driven by Relax, but also to operators, allowing brands to set their own campaigns, significantly bolstering engagement.

Relax will introduce the expanding suite by using it to support a multi-option tournament and daily cash drop system. The €1m will be split between €50k, €150k, €300k and €500k, awarded in September, October, November and December respectively, beginning on Thursday, 15th September 2022.

In the Daily Rush, €2,000 worth of prizes can be won, with 50 prizes per day up for grabs. This exciting prospect applies to all days of the week apart from Friday, when things ramp up. The Friday Rush will see an €8,000 prize allocation during September, raising to €15,000 during the December tournament.

The initiative will also see the introduction of hotspot winners as a unique twist to the tournament functionality, surprising some lucky winners who don’t manage to climb to the top position.

With no minimum bet required to trigger Relax Rush, and players are eligible to enjoy up to three prizes per day, with the initiative expected to further ramp up the excitement around its Dream Drop games.

Relax Rush is underpinned by the company’s Relax Apex™ technology, providing a regulatory overlay that can further streamline Relax’s delivery to its operator partners for all promotional needs.

Commenting on the launch, Simon Hammon, CEO of Relax Gaming, said: “Players would be forgiven for thinking our Dream Drop games couldn’t get any more exciting, but the next few months are going to prove otherwise with our €1m campaign supported by Relax Rush!

“We’re always on the lookout for ways that we can make life easier for our operating partners and the Relax Rush Promotional Suite is an innovation that we have extremely high hopes for as we continue to drive differentiation in the igaming sector.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the prestigious EGR B2B Awards and the Best Game Provider at the AskGamblers Awards. On top of that, the company has consistently enjoyed myriad other industry awards and nominations this year.

In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

Author: Tracey Gomez