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Clarion invests in ICE team with the appointment of Andy Ventris as Event Director

Reading Time: 2 minutes, an online betting-related site that provides reviews, guides, betting tips and offers from UK bookies, has begun preparations to target the biggest sporting event of 2022.

For the first time in the tournament’s history, the World Cup will take place during the British wintertime with leagues around the world taking a winter break to participate.

Football fans in England have high expectations for their home nation after Gareth Southgate guided the Three Lions to a third-placed finish at Russia 2018 and one place closer to victory at Euro 2020. 

The World Cup is one of the biggest sporting events to take place and a huge amount of money is bet on the tournament worldwide. WhichBookie aims to get in on the action by providing extensive coverage of this year’s competition and attracting a portion of the punters looking to place bets and read match previews.

Following an analysis of over 550 betting companies, it is estimated that over £115 billion was bet on the 2018 World Cup throughout the world with the average match attracting almost £1.80 billion of wagers.

When asked what value will be providing to its visitors regarding World Cup content, website manager Robert Cockburn responded:

“Since launching, has grown to become one of the leading resources for information on UK betting sites.”

“Not only do we provide honest and impartial reviews of over 120 UK bookmakers to help our visitors bet with reputable and trustworthy brands, but we also provide betting tips for various sports including horse racing, golf and of course, football.”

“The World Cup only comes around once every four years and with England performing so well in recent tournaments, there are high hopes again for them this year.”

“Our football analyst Liam Johnson will be providing previews and betting tips for every single match throughout the 2022 World Cup and we’ve integrated live odds on the site along with bet slip integration so that users can follow Liam’s tips and place their bets quicker and easier.”

“Liam has a great track record with his football tips since joining WhichBookie and focuses strongly on value bets. His profit throughout the 2021/22 season was impressive and we had some very happy followers when he correctly predicted the winner, teams to be relegated and the top goalscorers of both the Premier League and the English Championship in his pre-season ante-post bets.”

“Predictions and previews are already live on for all group games of the tournament and new betting tips will be added throughout the knockout stages.”

“As the World Cup is so popular with punters, online bookmakers tend to release an increased number of betting offers in the run up to and throughout the tournament. The WhichBookie team scours the web for these offers and lists them all on site so that our visitors can add more value to their bets and increase their chances of a return from their bets”. was acquired by Better Media Ltd in August 2019 and has since undergone a full site restructure to improve user experience and provide significantly more value to visitors looking for UK bookmaker & casino reviews, the latest betting offers, bookie free bets and betting tips from respected and experienced racing and football analysts.

You can visit to find out more or follow them on Twitter at

Author: Tracey Gomez